Enterprise Analytics Community Conversation: How to Market, Sell & the Adoption of Enterprise Analytics
Date & Time
Monday, May 3, 2021, 2:30 PM - 3:30 PM
Hema Sundaram

Join the Enterprise Analytics Community for a presentation with Q&A and open discussion on “How to Market, Sell & the Adoption of Enterprise Analytics” by Hema Sundaram, Director, Data Strategy & Management at Portland General Electric.

The use of analytics to gain insight and make better business decisions is a mainstream business practice. During this session, Hema will address the themes and factors that influence how you market, sell, and adopt analytics within a utility, no matter the business model your utility uses to manage data and analytics. You will learn about the marketization of data and why it is important, who you should be partnering with and how best to develop partnerships with the right experts across the enterprise to gain buy-in and sell analytics, and the importance of providing context of where you are and understanding your problems and challenges from circumstances around you. We will also discuss the value of building your analytics strategy using your overall utility’s strategy, tracking metrics and identifying measurable outcomes to get actionable results, and most importantly the execution process and transparency throughout your journey.

Come prepared with your questions and to have a collaborative conversation! See you online on May 3!

Submission Type
Interactive Session