Full Name
Jeff Yankley
Job Title
Director of Customer Insights & Analytics
Company
Consumers Energy
Speaker Bio
Jeff is the Director of Customer Insights & Analytics at Consumers Energy. In this role, he is working to mature the customer analytics and data science capabilities at Consumers Energy to enable value by connecting operational data to customer data, building predictive models for customer interactions, and knowing our customers so well to be able to build segments of “one”. The goal is to deliver the right product, to the right customer, in the right channel, at the right time, with the right message.

He has spent 20+ years in the Information Technology field as a programmer, analyst, and various leadership positions. I've gone from developing solutions that gather data to being able to deliver the customer heartbeat and what it means to Consumers Energy.
Jeff Yankley